Dubai Holding Real Estate Case Study
implementation of Queue Management System
Dubai Holding is a global investment conglomerate that combines multiple businesses from diverse sectors, including real estate, hospitality, and telecommunications Dubai Holding (DH) adopted customer experience solution across all its real estate subsidiaries to facilitate its drive for innovation, successful integration of multiple systems and efficient operations.
Notable subsidiaries under Dubai Holding who benefit from application are Nakheel, Meraas, Dubai Properties, Meydan among others.
BUSINESS CHALLENGES
OBJECTIVES
● Digital Transformation of all the business subsidiaries to become one firm.
● Revamp the customer journey to suite the merger of all business sectors/departments.
● Integration with UAE Pass, Payment gateway, Salesforce, and other CRM applications.
● Multiple stakeholder collaboration.
● Queue Management system following Customer Excellence best practices.
● Secure & Stable Application to enable seamless Customer Journey and operational efficiency.
● Data mining and dashboard representation efficiency.
CONCLUSION
The successful implementation of the Queue Management System effectively resolved key challenges by streamlining customer journeys and boosting operational efficiency. It follows best practices in customer excellence, offering a secure and stable platform for seamless operations. With data mining and dashboard capabilities, it provides valuable insights for better decision-making. The system also digitally transformed the organization by unifying business sectors, revamping the customer experience post-merger, and integrating key technologies like UAE Pass, Payment Gateways, Salesforce, and other CRM applications, creating a more cohesive and efficient organization.
